Nx Growth Partners

Privacy notice

Last updated: November 5, 2026

This page explains what data nxgp.io collects and how it is used. It is written to be read, not to be skimmed past. If anything is unclear, email hello@nxgp.io.

The Nx Assistant (chat)

Our website assistant is an AI. When you use it:

• Conversations are stored. What you type and the assistant's replies are saved so we can respond to inquiries and improve the assistant.
• Contact details you volunteer (name, email, company, what you need) are passed to our team so we can follow up, which is the point of sharing them.
• Messages are processed by Anthropic (the AI provider) to generate replies, and our team is notified via Slack when you ask to be contacted.
• Improvement uses patterns, not identities. When we analyze conversations to make the assistant better, contact details are stripped first and only generalized patterns are kept ("visitors often ask about X"), never who asked.
• Retention: raw chat transcripts are deleted after 90 days. If you shared contact details as a business inquiry, we keep those to manage the relationship.
• Your browser stores the current conversation locally (so it survives a page reload). Clearing site data removes it.

Analytics

We use Google Analytics (GA4) to understand how the site is used: which pages people read, roughly where visitors come from, and which pages lead to someone contacting us. It sets a first-party cookie to tell a returning visit from a new one, and records the pages you view, your approximate location (country/city, derived from your IP by Google) and general device and browser details.

• Measurement only. We've switched off Google Signals and ad-personalization signals, so this data is not used to build an advertising profile of you or to retarget you elsewhere.
• No profiles from us. We look at Google Analytics data as aggregate patterns, not individuals, and we don't join it to the contact details you share with the assistant.
• Opting out. Blocking cookies for this site, using a tracker-blocking extension, or Google's opt-out add-on all stop this collection. Nothing on the site stops working if you do.

We use a third-party visitor identification tool to help identify organizations that visit our website. This tool may collect IP addresses, pages viewed, and related technical information and match it with business data. We use this information to understand interest in our services and support relevant business outreach.

• What it collects. The pages you view and when, your IP address, and general device and browser details. It may use cookies or similar browser storage to recognize a returning visit.
• How we use it. For business-to-business sales outreach: deciding which organizations to contact about working with us.
• Retention. We delete visitor-identification data from our own records after 12 months. Data held in Apollo's own database is covered by its privacy terms.
• Opting out. Blocking cookies for this site or using a tracker-blocking extension may limit this collection, but may not stop it entirely, since visitors can sometimes be matched by IP address. Nothing on the site stops working if you do.

What we don't do

• No ad retargeting pixels.
• We do not sell or rent your information to anyone.
• We do not use your conversations to train AI models, only to look up patterns as described above.

Technical basics

The site is hosted on Vercel; conversation data and inquiries are stored with Supabase; site analytics are processed by Google. We use Apollo.io, loaded through Google Tag Manager, to identify companies that visit our site; Apollo processes this data under its own privacy terms. We use IP addresses transiently for rate limiting (abuse prevention). If you book a call, scheduling is handled by Calendly under its own privacy terms.

Your choices

Email hello@nxgp.io to ask what we hold about you, or to have your conversations and contact details deleted. We'll act on it promptly. The same address works if you have questions about visitor-identification data or want it deleted. To remove your information from Apollo's own database, use Apollo's Privacy Center.

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